Failure of Imagination: Twix

This commercial is the gold standard for MARKETING FAIL.

First there's the above guy, who fails to attract a woman (who refers to herself as a "girl" after complaining about politicians being "out of touch with 99 percent of society") back to his apartment due to his uncouth in bluntly asking. He then bites into a Twix (because nothing precedes unexpected action like a dude at a party chomping on candy, neatly contained within its own wrapper, no less) and goes back in time to correct the situation.

"I thought you were a believer," he says, "someone who'd want to blog about our ideals."

"Uh, blogging!" she cries, delighted. "I love blogging!"

When she immediately marches off, he follows as if she's in fact headed straight for his apartment after all.

Twix, why didn't you have her react the way an actual *blogger* likely would--by stating the name of the blog, leaving the loser flat and writing about it on a blog created expressly for the purpose of following the adventures of a compelling character (not shown in this commercial)? At the very least, get the product out of the hands of the least desirable character imaginable and put it into the hands of someone who might actually inspire the target demographic to check out the site and maybe even want to eat a Twix instead of feeling that a single bite has a nauseating effect on the muncher. Like Popeye chomping Spinach to bang out his biceps, time-buying Twix eaters can become social media manipulators with a single bite? No thanks.

At Twix.com, people can interact with the love story. But why bother?

And PS. Why is it so much harder to find peanut butter Twix?